Projects

Browse the work

Individual works from every chapter — filter them by type of work.

Type

  • Josette Melchor at the podium introducing Gray Area's tenth-anniversary program.

    Gray Area's Decade of Art + Technology

    Speaking / DJing

    A talk marking Gray Area's ten-year history as a nonprofit, followed by the US premiere of discrete figures by Rhizomatiks & ELEVENPLAY, curated for the anniversary.

    • Talk
    Read →
  • Josette Melchor and John Major (JMxJM) DJing behind a rainbow San Francisco Pride booth on the main stage.

    JMxJM — SF Pride Main Stage

    SF Pride

    Speaking / DJing

    A back-to-back set with John Major (JMxJM) on the SF Pride main stage, with live visuals by Chris Delbuck.

    • DJ Set
  • Josette Melchor on stage in conversation with Douglas Rushkoff and Erik Davis for Team Human.

    Team Human — with Douglas Rushkoff & Erik Davis

    Speaking / DJing

    A conversation with media theorist Douglas Rushkoff and writer Erik Davis, recorded live at Gray Area for the Team Human podcast.

    • Talk
  • Models lined up at sunset for the California College of the Arts 2017 Fashion Experience.

    DJ Set — CCA Fashion Experience

    California College of the Arts, SF

    Speaking / DJing

    A sunset set of house and techno for the California College of the Arts' 2017 Fashion Experience and graduation celebration.

    • DJ Set
    Read →
  • Josette Melchor telling a story on stage at the California Academy of Sciences during Noise Pop.

    How Friendship & Heartbreak Shapes My Record Collection

    California Academy of Sciences, SF

    Speaking / DJing

    A storytelling appearance on the Phonographic Memory podcast — on how personal relationships shape a record collection — recorded during Noise Pop's Nightlife event at the California Academy of Sciences.

    • Talk
    • DJ Set
  • Josette Melchor in conversation at the Berkeley Center for New Media.

    Deep Dreams: Between Inspiration and Hallucination

    Berkeley Center for New Media

    Speaking / DJing

    A fireside conversation with Google engineer and artist Mike Tyka on the creative possibilities of neural networks and the impact of the DeepDream project.

    • Talk
  • Josette Melchor speaking on stage at the DLD conference in Berlin.

    The Art of Neural Networks

    DLD, Berlin

    Speaking / DJing

    A talk on DeepDream and the creative possibilities of neural networks — tracing the first wave of AI-art collaboration — at the DLD conference.

    • Talk

  • Artists + Machine Intelligence

    Google

    The world's first neural-network × artist exhibition — DeepDream, produced at Gray Area in 2016 — establishing ethical frameworks for AI-creative collaboration that influenced Google's Artists and Machine Intelligence program.

    • Production
  • The Arnulfpost courtyard at night with hanging art banners and people gathered for an event.

    Arnulfpost

    Munich

    Google

    A 1920s modernist postal building reimagined as a workplace with public areas, landscaped courtyards, and events open to the city.

    • Place
  • A curated grid of illuminated artwork panels and books from Google's art collection.

    Art Curation (Artist in Residence)

    Global

    Google

    Google's global art-curation and artist-residency program, built from the ground up — commissioning and curating 200+ works worldwide, with 20+ running concurrently across offices in the US and Europe. Built a 40-vendor delivery team and set a standard for representation, reaching 58% women and 43% BIPOC artists.

    • Program
  • Aerial view of Google's Boland's Mill development at Grand Canal Dock, Dublin.

    Boland's Mill

    Dublin

    Google

    Experiential public programs at Google's Dublin campus in the historic Boland's Mill, on the quays at Grand Canal Dock.

    • Place
  • Visitors walking beneath Halo by SOFTlab — an iridescent dichroic-glass archway — at the Google Visitor Experience.

    Google Visitor Experience

    Mountain View, CA

    Google

    Google's first year-round public destination — a Google Store, its first brick-and-mortar cafe, community space, and public plazas — led end-to-end within a $1B+, 16-acre development, reaching 2,000 daily visitors.

    • Place
  • A large LED wall of generative floral artwork from Google's Gradient Canvas collection, mirrored on a polished floor.

    Gradient Canvas

    Google AI HQ

    Google

    An AI-art collection curated for Google's AI headquarters — Refik Anadol, Trevor Paglen, Alexandra Daisy Ginsberg, and Rashaad Newsome — scaling AI-artist collaborations from lab experiments to public exhibition with Google Research and DeepMind.

    • Production
  • Google's King's Cross landscraper with its rooftop garden and the London skyline beyond.

    King's Cross · Platform 37

    London

    Google

    Google's London campus and first ground-up development in Europe, with Heatherwick Studio and BIG. Platform 37 opens a public ground-floor AI Exchange — free educational programming, interactive exhibitions, and cultural events.

    • Place
  • The historic green Marine & Aviation Pier 57 building on the Hudson River, New York.

    Pier 57

    New York

    Google

    Experiential public programs at Google's Hudson River waterfront landmark, home to a rooftop park and public market hall.

    • Place
  • A crowd dancing beneath a large white sculptural pavilion at a Google public activation.

    Placemaking / Urban Activation

    Global

    Google

    Google's placemaking and urban-activation program, built from the ground up — transforming corporate campuses into public destinations that serve employees, neighbors, and the wider city. Directed 10–15 concurrent, high-visibility projects across the US and Europe, including the Google Visitor Experience, on a program spanning 1.5M square feet of public space and reaching 5M people a year.

    • Program
    • Place
  • The PromptDJ-MIDI interface — a grid of glowing genre knobs (Chillwave, Shoegaze, Funk) steering a real-time generative music model.

    PromptDJ-MIDI

    Google I/O

    Google

    An AI music prototype, featured on the main stage at Google I/O, that steers a real-time generative model with weighted prompts and a MIDI controller — blending styles live, like a DJ.

    • Production
    • DJ Set
  • Louis-Philippe Demers & Bill Vorn's robotic performance Inferno.

    Inferno

    Gray Area Foundation

    US premiere of Louis-Philippe Demers & Bill Vorn's robotic performance — curated and produced, including international artist visas — at Gray Area Festival.

    • Production
  • A dancer paired with real-time motion capture and generative visuals.

    discrete figures

    Gray Area Foundation

    US premiere of a dance-and-technology performance by Rhizomatiks and ELEVENPLAY — pairing live dancers with real-time motion capture, drones, and generative visuals — for Gray Area's tenth anniversary.

    • Production

  • Oakland Fire Fund

    Gray Area Foundation

    Coordinated the fund supporting hundreds of people affected by the Ghostship tragedy.

    • Production

  • Summer of Smart

    San Francisco

    Gray Area Foundation

    A series of civic hackathons inviting the public to build prototypes for the city — produced to celebrate the launch of San Francisco's Open Data initiative.

    • Place
    • Production

  • Experiential Space Research Lab

    Gray Area Foundation

    Sustainable models for artists working in the fast-evolving format of immersive experiences. Knight Foundation-supported.

    • Production
  • The historic Grand Theater marquee on Mission Street, San Francisco, in a vintage black-and-white photograph.

    Grand Theater Revival

    Mission District, SF

    Gray Area Foundation

    Led fundraising to revive the historic Grand Theater as an 800-person venue in the Mission District.

    • Place
    • Production
  • The ISM Hexadome — a 360° immersive audiovisual environment of screens.

    ISM Hexadome

    Gray Area Foundation

    Curated and produced the ISM Hexadome — a 360° immersive audiovisual environment — bringing it to North America for the first time, pairing artists including Thom Yorke & Tarik Barri, Holly Herndon & Mathew Dryhurst, and Suzanne Ciani.

    • Production
  • Participants assembling a lightweight tensile pavilion on a San Francisco street at the Urban Prototyping Festival.

    Urban Prototyping Festival

    Gray Area Foundation

    Public activations partnering with cities to address civic issues.

    • Place
    • Production
  • Aerial view of Black Rock City, Burning Man.

    Artist Network Symposium: Opening Remarks

    Burning Man Project

    Opening remarks for the Burning Man Artist Network Symposium, on supporting artists and the creative community.

    • Talk